ICON Park’s Post

ICON Park is the destination for cool eats and live music! Visit Orlando VISIT FLORIDA International Drive Business Improvement District International Drive Chamber of Commerce #Orlando

Last week, over 7,500 guests of AAHOA took over ICON Park for the 2024 AAHOACON Block Party to enjoy a night full of great food, live entertainment, and interactive attractions. 11 ICON Park restaurants and attractions created personalized experiences to curated lasting memorable moments for all attendees. Helena Modern Riviera, Tin Roof, and Ole Red provided staples from their menus including honey hot chicken & waffle bites, creole shrimp & grits cups, and handmade pastries, plus exciting live entertainment that kept the mood high! Brother Jimmy’s BBQ, Sugar Factory, iCafe de Paris, Haagen-Dazs, Uncle Julio’s Mexican, and Gordon Ramsay Fish & Chips offered delicious offerings from their menus, ranging from BBQ pulled chicken sliders, macaroni & cheese pops, fresh guacamole, fish & chips, to assortments of ice cream, pastries, and crepes. The party continued at Max Action Arena, In The Game, Museum of Illusions, Madame Tussauds, SEA LIFE Aquarium, and The Orlando Eye. Guests had the opportunity to adventure through mini escape rooms, take part in eye-fooling exhibitions, capture photos with their favorite celebrities, play the newest arcade games, journey through underwater tunnels surrounded by hundreds of aquatic life, and experience Orlando from 400-ft in the sky. Thank you AAHOA for hosting your 2024 AAHOACON Block Party at ICON Park! Visit Orlando VISIT FLORIDA Experience Kissimmee International Drive Business Improvement District International Drive Chamber of Commerce Merlin Entertainments Museum of Illusions - Orlando Max Action Arena Family Entertainment Group, LLC Tin Roof Ole Red Orlando Brother Jimmys BBQ Sugar Factory LLC. iCafe De Paris Uncle Julio's Restaurant Group Gordon Ramsay North America #Orlando Jonathan Pluvinet Flag Luxury Group

Today, we announce another milestone development for ICON Park as a global leader in location-based entertainment, as we welcome a new tenant - The Orlando Eye. We proudly share that Merlin Entertainments has purchased the 400-ft. Wheel and Carousel attractions at ICON Park, choosing our 20-acre destination to expand their footprint of world-class brands in Central Florida. ICON Park built the attraction as the tallest observation wheel on the U.S. East Coast and successfully developed it into a famous Orlando landmark. We’re delighted to welcome it now as one of our outstanding ICON Park tenants. Renamed today The Orlando Eye at ICON Park, the attraction expands Merlin’s portfolio of family-friendly entertainment experiences in Orlando including two at ICON Park with SEA LIFE Orlando Aquarium and Madame Tussauds Orlando, and the nearby LEGOLAND® Florida Resort and Peppa Pig Theme Park Florida. In its announcement, Merlin recognizes this 400-ft. icon as “a top attraction in the country’s tourism capital” and we couldn’t agree more! Flag Luxury Group Visit Orlando VISIT FLORIDA #Orlando #Unbelievablyreal #OrlandoTravel #FloridaTravel

Good partners share programs. Great partners share passions. At ICON Park, our passion is bringing people together -- and our newest partner infuses fun into millions of celebrations around the world, every day. We’re thrilled to welcome PepsiCo with a new, expanded multi-year partnership as the official soft drink of ICON Park. One of the largest and most recognizable brands in the beverage industry, PepsiCo is famous for its creative, collaborative partnerships. We’re planning great experiences for ICON guests as part of ours. Look forward to new products, programs, promotions and special events together throughout the year, and we’re offering PepsiCo’s diverse portfolio of beverages throughout ICON parks’ bars, restaurants and attractions. Thank you, Pepsi, for your partnership! Flag Luxury Group Paul Mihovilovic Cindy Cutlip Visit Orlando

ICON Park was honored last week to host IAAPA’s senior management for a night of fun and dining. The International Association of Amusement Parks and Attractions (IAAPA) is the leading international trade association for permanently located attractions. Thirty of IAAPA’s senior management team met in The Sky Lounge, our private 1200 sf event space, where they enjoyed drinks and learned more about ICON Park and Orlando’s Entertainment District. Next, they experienced The Wheel and then the 100+ eye-fooling exhibits at Museum of Illusions - Orlando. The evening culminated with a dinner at Helena Modern Riviera (formerly Tapa Toro). At Helena, the senior management team was treated to customized dishes from Helena’s developing menu of Mediterranean inspired cuisine. To top off the meal, they were treated to an assortment of desserts crafted by Chef Christophe, the executive pastry chef for Helena and Rosallie Las Vegas, who flew in from Las Vegas for this event. Helena Modern Riviera always includes personalized touches for their groups, from customized cocktail and drink menus to personalized handcrafted sugar sculptures for their guests to enjoy while dining. Thank you IAAPA for selecting ICON Park for your leadership outing! Flag Luxury Group Visit Orlando International Drive Business Improvement District International Drive Chamber of Commerce Jonathan Pluvinet angelica cid

Thank you to leading industry group AIMS International for inviting ICON Park President & CEO Christopher J. to deliver the keynote address at your 2024 annual meeting for 750 members, kicking off the first visit of a multi-year run in #Orlando

On New Year’s Eve, ICON Park lit our 400 foot-high #Wheel Garnet and Gold to honor Florida State University for a remarkable year: -2023 Football Conference Championship -2023 Soccer National Championship -2023 Softball Conference Championship -2023 Volleyball Conference Championship. Congratulations #FSU !! NCAA

Thanks to the wonderful team at A Gift for Teaching and the “Grant A Wish” event, three local Orange County Public Schools students received a holiday miracle today. ICON Park, a returning partner, was joined by Ole Red Orlando in supporting with prizes and awards presented to these lucky students following their shopping spree. Check out the links below for the AGFT blog post and WKMG News 6 story to find out how you too can support this great organization https://lnkd.in/eUXkvug9 https://lnkd.in/e7WE6E2U

For many, the future of their journey into the world of #hospitality here in #Orlando begins with an education from University of Central Florida – Rosen College of Hospitality Management. ICON Park has made a promise to support this education by funding a scholarship program for students, helping lift the financial burden so that they may focus on becoming the next generation of leaders in the thriving hospitality industry. Recently, alongside Harris Rosen, ICON Park’s Manager of Community Engagement Gregory Fornadel was able to meet the first two recipients of the ICON Park Hospitality Scholarship at the 2023 Scholarship Celebration. These students, C. Dani Tatham and Eduin Rodriguez, have accomplished so much in their journey and have bright futures ahead. Who knows… the students that are awarded this scholarship may just end up joining the many other University of Central Florida graduates that are currently employed at ICON Park and it’s tenants businesses.