Visit Orlando's $2.2M marketing campaign looks to bring people to area
A new commercial featuring Central Florida’s biggest theme parks and a few of our natural outdoor attractions is part of the new $2.2 million marketing campaign called The Wonder Remains.
“People want to be here, want to travel here, and so we're very excited to launch this new campaign, inviting not only Floridians but people outside of Florida for the first time since the pandemic hit last year,” Casandra Matej said.
Casandra Matej is the new CEO of Visit Orlando.
She says the new ad campaign won’t be the same as in pre-pandemic years when the agency targeted visitors worldwide. This one is aimed at the southeast U.S., also called the drive market.
“So states like Florida, Georgia, Texas, Tennessee and Alabama and the reason is because we have seen interest from those markets on our websites,” Matej said.
Websites, including VisitOrlando.com, have more than 100 discount hotel, restaurant and attractions offers.
The region can use the business, with December Tourist Development Tax collections on hotel rooms reaching just over $10.5 million. That's down by 59% from a year ago.
With a ramped-up tourism advertising campaign, it's possible there could be some spillover when it comes to business travel. For example, people planning to attend conventions bringing their families along for a little fun as well.
Central Florida is seeing that spill over right now with some buyers and sellers at a fashion show at the Orange County Convention Center.
People like Stephanie Curnow and her four-month-old son, Matthew, who will be back in a few months.
“I have a wedding that I'm coming to in May here in Florida and so, with that wedding, I'll bring my entire family,” Curnow said.
The campaign images show no face masks and the end of the commercials have this disclaimer:
"…some experiences may be temporarily modified and may not represent current safety guidelines.”