Major ad campaigns are drawing people from across the southeast to Central Florida.More than a year into the pandemic, ticket counters at Central Florida's amusement parks are starting to look a bit more normal. Fun Spot America, like other local attractions, has had a tough year financially. The theme park is still investing in new rides, including a 70-foot tall wooden roller coaster. The park is also opening up a swing ride. The Sky Hawk launches in May. It will be the first swing ride in the U.S. to allow riders to "fly" on their stomach."You can actually lay down and fly like Superman and Superwoman," Fun Spot America CEO John Arie Jr. said.Arie said investing in a new ride now makes sense because people are investing in long overdue vacations."You're showing people that there is hope. You know, not doom and gloom. We're going to do what we can to provide for our guests and show them something new and a reason to come back," Arie said."(It) gives me that confidence that we are on that strong road to recovery," Visit Orlando CEO Cassandra Matej said.Matej said expansion news from major local attractions is sending positive signals to the more than 40% of Americans in recent surveys who said they're already planning vacations.Add to that TV commercials and digital spots on social media that started as a winter campaign.The tourism agency says the results are paying off. The campaign is being extended to June 1 with an increased budget from $2 million to $8 million. Already 23,000 local room nights have been booked and spring break hotel occupancy is at a healthy 66%.The vaccine roll-out is also proving to be a motivator."Consumers have, you know, a stronger confidence in travel and so that will have a domino effect with the economy locally and so we're excited about that opportunity," Matej said.