ORLANDO, Fla. — Visit Orlando, the official tourism association for the city, has appointed Tammy McCormick as director of destination experience.
With more than 22 years of experience in the events services industry, McCormick most recently served as the national director of creative for ACCESS Destination Services. In this role, she provided strategic creative direction for national and brand-wide accounts, led the creative process for site inspections and presentations through the execution phase, and collaborated with the creative team to deliver meeting experiences. In her role as director of destination experience, McCormick will provide leadership to the Visit Orlando team to elevate engagement with clients to further enhance their customer experience while they plan and conduct meetings and conferences.
“Our priority at Visit Orlando is to deliver unparalleled customer service to create an exceptional planning experience for groups that meet in Orlando,” says Casandra Matej, president and CEO of Visit Orlando. “Tammy’s proven history of delivering innovative and memorable meeting solutions will further enrich our client relations as she leads our team of experienced meeting professionals.”
“Partnering with clients to help ensure the success of their meetings and events is why I do what I do,” says McCormick. “Now I have the opportunity to work alongside one of the top planning teams in the country as we showcase the amazing meeting offerings found in Orlando.”
Before joining Visit Orlando, McCormick spent 14 years of her career at ACCESS Destination Services where she was also director of business development and director of sales. She began her hospitality career at the front desk of the Doubletree Hotel in New Orleans before taking sales roles at Travel New Orleans and the Holiday Inn Superdome. She joined PRA Business Events as an account manager before taking the role of senior sales manager in PRA’s Dallas office.
McCormick holds a Bachelor of Science in Hotel, Restaurant, and Tourism from the University of New Orleans and is a certified meeting professional and certified incentive travel professional.
